Objective: To establish a sophisticated and user-friendly eCommerce platform for selling a wide range of ladies' fashion items, including clothing, accessories, and footwear.

Discovery and Planning

  1. Client Consultation: Conducted detailed discussions with L2 CCollection to understand their brand identity, target audience, and specific requirements for the eCommerce website. 
  2. Market Research: Analyzed trends in the ladies' fashion industry, identified competitors, and determined key features that would resonate with the target demographic.
  3. Feature Definition: Collaborated with the client to define essential features such as an attractive product catalog, user accounts, secure checkout, multiple payment options, and responsive design.

Design Phase:

  1. Brand Integration: Infused L2 Collection brand identity into the website design, including the color scheme, typography, and imagery, creating a cohesive and visually appealing brand presence.
  2. Product Catalog Design: Designed a visually engaging product catalog with high-quality images, detailed product descriptions, and intuitive navigation, ensuring a delightful browsing experience.
  3. User Experience (UX): Focused on creating an intuitive and user-friendly design that encourages exploration, supports easy filtering, and provides clear calls-to-action for seamless navigation.

Development Phase:

  1. Technology Stack: Selected a technology stack suitable for eCommerce, incorporating a reliable content management system (CMS), secure payment gateways, and responsive design for various devices.
  2. Product Listings and Inventory Management: Implemented a dynamic product catalog with features such as filters, search functionality, and inventory management to streamline the addition and management of new products.
  3. User Accounts and Authentication: Developed a secure user registration and authentication system, allowing customers to create accounts, save preferences, and track their order history.
  4. Secure Checkout Process: Implemented a secure and streamlined checkout process, offering various payment options, order summaries, and real-time order tracking.

Project Name



L2 Collections (Dubai, UAE)

Our Role

UX Design, eCommerce App Development




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