Brief
Shop Liila is a sustainable fashion brand from USA. They predominantly cater to younger shoppers between the age group of 16-35 years women and kids.

Along with offline sales across United States, they now want to capture the online market with a premium and intuitive shopping experience.

Goals
• Ease of shopping – Focus on making the site navigation simple
• Reduced page loading time as compared to competitors and other ecommerce platforms
• Make the sizing easy to understand
Make the website stand out in terms of aethetics and the flow as compared to it’s competitors
• Display and focus on the “newness” factor

Deliverables
• Created an intuitive, premium and easy to navigate shopping experience for everyone that prioritizes sustainability. 
• Expanded brand reach and established SHOP LIILA as the ultimate one-stop online shopping destination for sustainable fashion. 
• Customized the CTA buttons and which helped streamline the shopping procedure and rendered a seamless experience.