So, are you looking for higher Google rankings.

Today I’m going to show you exactly how to do an SEO audit in 2020.
SEO audits are the best way to figure out why you’re not getting visitors for your website.

Let’s get started.

Below are the steps to follow for better SEO audit:

1. URL Redirection:

Url redirections(i.e., 301 redirections) from;

to https://website-name.com/

2. Scope of Optimizing Keywords:

Optimization should be done for all pages by using targeted keywords in the website/company.

3. Title Tags:

Title tags are displayed on search engine results pages.

Title Tags including targeted keyword can give you a better result for the page.

4. Meta Description:

Meta Description should have a clear description about the page including targeted keyword.

5. Header Tags:

Header Tags with Targeted keywords including in it plays a major role for getting good result.

  • Only ONE H1 tag in each page
  • H2, H3, H4 tag can be any number.

6. Image Optimization:

  • Should have Alt Attribute for all image tags in the website.
  • Should have Alt Tags with related keywords.
  • Should maintain image size below 100 kilobytes.  
  • Alt tags increase user experience by describing images displayed and
  • Also gives positively impact on search engine rankings.

7. Favicon Icon:

Favicons are the small icons that appear next to your site’s name or URL in a browser.

8. Open Graph and Twitter Cards:

open graph and Twitter Cards meta tags help you depict your site the way you want it when it appears in Social media sites. It’s the major drivers of most of the web’s traffic. Consequently, the ability to harness the power of social meta tags is a vital skill for today’s marketers.

9. Load Speed:

Page speed is an important factor in search engine rankings and overall site success. This can be done in many ways like:

  • Minifying js/css files
  • Well Structured HTML Markup
  • Optimizing of Backend Programming variables 

10. JS & CSS:

JS & CSS files should minified to load Page faster.

11. Page Not Found:

A 404 error is an HTTP status code that informs the user, that ‘the page you were trying to reach on a website couldn’t be found on the server’.

12. URL Optimization:

URL of any website provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market.

13. Social Buttons:

Social buttons increases traffic to different social media channels and vice-versa. It is necessary to integrate social buttons on your web page Header section.

14. HTTPS Test:

Even for sites that do not collect sensitive customer information, search engines suggest that switching to https is an increasingly good idea and may help improve rankings.

15. Backlinks:

  • Backlinks are incoming links to a webpage. 
  • When a webpage links to any other page, it’s called a backlink.
  • Backlinks make a huge impact on a website’s prominence in search engine results

16. Privacy Policy:

  • Having Privacy Policy is trustworthy. 
  • Trustworthy sites will naturally appear higher in Google rankings.

17. Blog:

Drive traffic to your website: Your blog gives you the opportunity to create relevant content for your customers. Increase your SEO/SERP: Blogs increase your SEO.

18. Broken Links:

Broken links can have a negative impact on your website’s usability and ranking.

19. Canonical Tags

A Canonical tag is a way of telling search engines that a specific URL represents the master copy of a page.

20. AMP Pages

AMP is optimised for mobile web browsing and intended to help pages load faster.

21. Google™ Analytics:

Google Analytics is one of the most popular digital analytics software. it gives you insights into how users find and use your website and you can track ROI (Return on Investment) for your online marketing.

22. Mobile Responsive:

When a website is responsive, the layout and/or content responds or adapts based on the size of screen they are presented on.

23. Robots.txt:

A robots.txt file tells search engine crawlers which pages or files the crawler & index pages can or can’t request from your site.

24. Sitemap.xml:

  • A Sitemap is an XML file that lists the URLs for a site.
  • The Sitemap allows a webmaster to inform search engines about URLs on a website that are available for crawling.

25. Microdata Schema Test:

Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!

26. Social Media Check:

Social media need to update regularly for Branding.

27. Social Sharing Button:

Social sharing buttons are to increase your traffic through social media channels, it is necessary to integrate social sharing buttons on your website in blogs section.

Summary

The main variables for powerful SEO comes down to:

  • Quality and depth of content
  • Links/shares from related sites
  • Popularity
  • Accurate keywords in content, meta tags, URL
  • Being the original source
  • Ads-to-content ratio
  • Good UI and UX of website
  • Steady flow of produced content

Some of the tools to check Audit report like screaming frog, small seo tools, SEMrush etc.

To learn even more about our SEO service, check out our SEO and Digital Marketing Service here: http://octonion.design/digital-marketing/

That’s it for this SEO audit process.

Leave a Reply

Your email address will not be published. Required fields are marked *